Wednesday, October 26, 2011

Cat Herding, Part Three-Brand Awareness

Well, it's been a great ride.  Here is the third installment of my Cat Herding Series.   This was so much fun to work with such unwilling subjects.  

This all started with me trying send some specific messages to potential clients about my understanding of their needs.  With branding being the buzz word of the day, it needed to be addressed.  What better play on words than to actually use a branding iron for the connection.

The copy that Lara Lowman, my wonderful wife, wrote for all of the segments works so well, with this last one being no exception.  Here is a link to the whole piece, if you didn't get it.  

By the way, we really didn't actually brand these little guys, Photoshop did it.

http://www.bardwrisley.com/mailimages/CatHerding_V3.html

Stay in touch!

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